Our services > Management Consultancy :
Marketing Research

We Provide all types of quantitative and qualitative research services, such as:

Quantitative Research

• Usage & Attitudes studies
• Concept / product tests
• Pricing research
• Pack testing
• Advertising pre testing
• Brand and communication tracking
• Brand Equity measurement
• Volumetric estimation
• Shopper research
• Consumer Segmentation studies
• Post launch tracking
• Media research
• B2B research

Qualitative Research

• Category exploration
• Triggers and barriers
• Brand equity studies
• Concept / advertising evaluation
• Ethnographic research
• Shopper understanding
• Mystery shopping
• Idea generation

Sectors We Serve

Conducted marketing research across a wide range of sectors, such as:


• Apparel
• Automotive
• Banking and finance
• Consumer durables
• Home care products
• Foods and beverages
• Government/ Institutional
• Jewellery and accessories


• Lubricants and petroleum products
• Media
• Personal care products
• Paints, Chemicals and additives
• Social issues
• Telecommunications
• Tobacco